With link building you work on the authority of your website in a targeted way. Link building is therefore incredibly important for every website and for every webshop. The most important thing here is that you do not focus on quantity, but on quality. All backlinks must be placed on valuable and relevant websites.
If you want to grow with your website, you should get started with SEO. In Search Engine Optimization, a distinction can be made between three pillars:
- Content: In view of search engine optimization, you should place the best content on your website. This content must be valuable, must be unique and must be updated regularly. In this area, Google also attaches great importance to continuity.
- Technique: it is also important that you put the technology of your website in order. For example, all plugins must be updated and your website must be fast. Furthermore, it is desirable that the source code is clean.
- Link building: by scoring relevant backlinks, your website gets more and more value. How to score these relevant backlinks, we would like to discuss below.
What is link building?
Link building is obtaining good, valuable and relevant backlinks. These are links that are placed on other websites and refer to your website. In an ideal world, these are websites that belong to your website and are well rated by Google.
Is it wise to place all kinds of links on, for example, homepages? Opinions differ on this. Many SEO experts still prefer to build a natural backlink profile. This means that links are only placed on valuable and relevant websites.
It is preferable that it concerns different types of websites. You can think of links from business websites, links from social media and links from partner websites. To top it all off, you can also place links on relevant homepages. However, don’t just focus on homepages.
As we have already stated above, it is in any case about the quality. You should not have the goal of scoring as many links as possible, but you should have the goal of scoring relevant links. To score these links, you can work in many ways. We would like to tell you more about this later.
The importance of link building
Every successful website has a natural backlink profile. This means that many other websites refer to the website in question. The more websites do this, the clearer the signal for Google is. The signal that your website actually has something to offer.
By working with link building in a targeted way, you score higher rankings within Google. This ultimately leads to more visitors, to more turnover and therefore to a higher profit.
However, realize that link building is not an isolated element. It is an element that goes completely with the content and the technology. Do you have a great backlink profile, but is your website incredibly slow? Then you still do not get the desired rankings within Google. This is also the case if the content on your website is of a deplorable level.
In other words: the importance of link building is related to the importance of the technology and the content. So don’t just focus on link building, but improve the overall performance of your website. In the long run, you will get the desired rankings.
Do link building for your WordPress website
Do you currently have a WordPress website that you want to grow with? Then we advise you to get started with link building in a targeted manner. Basically, you have two options for this:
- Get started with link building yourself: if you have a lot of knowledge about link building, you can easily get started yourself. Focus on qualitative links, build a natural link profile and really spend the necessary time on this. If you want to grow with your website, this always comes down to a considerable time investment.
- Outsourcing link building: In many situations it is wiser to outsource your link building. This is the case, for example, if you do not have the necessary knowledge. Or if you prefer to spend your valuable time on your core business. By outsourcing your link building, you can at least assume excellent results.
Which of these two possibilities appeals to you the most? We advise you to outsource the link building. This gives you more time for your own company, while you are also assured of excellent results. Before that happens, you obviously have to make a certain investment. Experience shows that you can earn back this investment in the long run. At least that is the case if you call in a good specialist.
Link building tips
Do you want to get serious about link building? Then be sure to follow the tips below:
- Also focus on internal links: the internal link structure is also crucial for the optimization of your website. By putting your internal link structure in order, you also make navigating for your visitors a lot easier.
- Get started with your own blog: as far as we are concerned, having your own blog is a particularly valuable tool. After all, other websites can refer to your blogs, while you can also share the blogs via social media. That way you quickly create the necessary (valuable) backlinks.
- Write guest blogs for other websites: Something many companies do is to post paid guest blogs on other websites. These blogs will of course include links to the company’s website. A convenient and great means to obtain valuable backlinks.
Conclusion
With link building you can really grow your website. Are you interested in this? We are happy to look at your current backlink profile and are able to help you on the right track. This applies not only to your link building, but also to the technology and content on / from your website. Feel free to contact us for all possibilities.
