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Review: ActiveCampaign

Afbeelding Review: ActiveCampaign

Do you want to automate your marketing? You can do that with the ActiveCampaign tool. With this tool you will work with marketing automation in a targeted manner, with which you will benefit from the necessary benefits. Is this the best tool in the field of marketing automation? You’re going to read it in this comprehensive ActiveCampaign review.

In recent years, ActiveCampaign has become increasingly popular. This is due to the many functions, to the many possibilities and to the many advantages. At the same time, there are also some (small) disadvantages that you have to take into account. In this extensive ActiveCampaign review we would like to tell you all about this.

The Automation Platform ActiveCampaign

In the field of marketing automation, ActiveCampaign is the market leader in our country. With this tool, however, it is not only about marketing automation. No, you can also automate other processes and departments within your company with this tool.

Automation is the key word within this tool anyway. By using ActiveCampaign, you will enjoy the following benefits:

  • Considerable saving of time: thanks to this tool, you can automate repetitive actions. This means that you and/or your employees spend a lot less time on this.
  • Considerable saving of money: time = money. Because you know how to save a lot of time with this tool, you also save a lot of money indirectly. You can then spend this money on, for example, even more good software systems.
  • Unprecedented possibilities: as we have already indicated above, ActiveCampaign is more than just a marketing automation tool. Later in this review we would like to tell you more about all the possibilities.

Does automation cost a lot of money? If you choose ActiveCampaign, that’s not too bad. With other platforms, such as Hubspot, you quickly pay a few hundred euros per month. At ActiveCampaign you only pay a few euros per month for this.

In any case, our findings are very positive. We are pleased with the price-quality ratio, we are pleased with the automation possibilities and we are pleased with the operation. In our view, this is one of the easiest systems to work with.

Benefits of ActiveCampaign

  • Suitable for every company. In our view, it is a great advantage that this system is suitable for every company. You can start small with this system, after which you can easily scale up. The system thus grows with your company.
  • Interestingly priced: as already briefly discussed above, this system is priced quite advantageously. Especially if you compare this with alternatives, which we will come back to at the end of this review.
  • Offers many possibilities: with this system you can go in all directions. You can automate your marketing, you can get started with SMS marketing, you can get started with e-mail marketing and you can also use this tool as a CRM system.
  • Considerable savings of time and money: as indicated above, you enjoy a considerable saving of time and money.

Disadvantages of ActiveCampaign

  • Support is not always in Dutch: not all ActiveCampaign support staff speak our language. If you do not speak English too well, this can cause a problem.
  • Possibly a little too overwhelming: because ActiveCampaign is so extensive, all the features may be a little too overwhelming. Especially if you are going to start with this tool, there is a chance that you are starting too big.

Useful tips

Does ActiveCampaign sound like music to your ears? We can well imagine that. As you have read above, you will enjoy the necessary benefits. On top of that, the disadvantages are actually not very important.

In other words: it is interesting to get started with this tool as soon as possible. For this we have prepared some useful tips for you.

Tip 1: combine sales & marketing

Because of the many possibilities, you can work with ActiveCampaign with both sales and marketing. You can work with marketing campaigns in a targeted way, where you also work on the conversion in a targeted manner. For sales & marketing you can use many possibilities:

  • Develop Optin forms
  • Sending mail letters (email marketing)
  • Sales reports (ActiveCampaign keeps track of all results for you)
  • Pipeline (ideal for your sales funnel)
  • Marketing automation (automating marketing and sales)

Tip 2: Keep track of all customer data

Within this tool you will also find a CRM system. With this CRM system you can keep track of all customer data. Try to do this as accurately as possible, as this will only benefit your sales and support. This CRM also comes in handy in the field of marketing.

Tip 3: keep an eye on developments

In recent years, ActiveCampaign has made many changes to the tool. These have all been additions of which the tool has only gotten better. It is also expected that ActiveCampaign will only add more and more features. Therefore, keep a close eye on developments.

Tip 4: Make a comparison between the subscriptions

At ActiveCampaign you have the luxury that you can choose from multiple subscriptions. For example, if you have 100 mail contacts, choose from the subscriptions below with corresponding rates:

  • Lite: $9 per month
  • Plus: $49 per month
  • Professional: $149 per month
  • Enterprise: $259 per month

ActiveCampaign Alternatives

Does ActiveCampaign not quite fit your needs? Or would you like to make a good comparison between several parties? Then we advise you to also look at the tools below:

  • Mailblue: you can actually see MailBlue as the Dutch version of ActiveCampaign. Both tools really have a lot in common.
  • Hubspot: are you looking for an even more extensive tool? Then you can choose Hubspot. This tool is even more extensive, but is also more expensive.
  • MailChimp: do you want to use ActiveCampaign mainly for mailings? Then MailChimp is a great alternative.
  • Keap: with Keap you also work specifically on marketing, sales and CRM. With this tool you can also make big steps in the field of marketing automation.

Conclusion

Can we recommend the use of ActiveCampaign? Yes, absolutely. The moment you also start using this tool, you may run into challenges. If that is the case, you can contact us at any time. We are happy to be of service to you to optimize this tool for you. That’s where you’re going to save even more money and time.

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