After you have built a beautiful WordPress website, of course you hope that people will come and visit your website immediately. Unfortunately, your website is one of many and so potential customers will not find you on their own. It is hard work to see rising numbers in your statistics when it comes to website visitors. To get you started, we’ll give you a few tips on how to drive new visitors to your website and keep old ones coming back.
Provide new content
Update your WordPress website regularly with NEW CONTENT. Why would anyone revisit your website if there is no new information can be found? If you want people to find you interesting then it is important to post new and valuable content regularly. Think for example, to blogs, reviews or white papers. Then don’t just write about your product or service, but capitalize on the interests of your target audience. This can your broad out. In this way, you will also reach a larger audience and be of interest to a larger audience.
Update old content
Of course, it is not a do to update all your blogs with new information, but update your most important blogs once in a while. Hook up with new developments and add new paragraphs to the blog. Visitors, as well as Google, will thus see that your article is still current. This will prevent you from sinking in the search engines.
Link to other websites
By linking to other websites, you strengthen your story. You come across as more credible when you disclose your sources and then will be appreciated by your audience. Reliability also plays an important role with visitors when it comes to making purchases. In addition, linking to each other’s website is a kind of interaction. If you highlight another product or service, its owner will most likely share your article within his/her network. And that, of course, also works out favorably for you in terms of expanding your reach. Curious about what’s possible? Take a look at our service WordPress SEO.
Use social media
Be proactive and always share your own content through your own social media channels as well. Don’t just post the link of your article or web page, but be original. Make it attractive for the follower to actually click on the link and end up on your website. Also, make sure you are active on social media by starting the conversation. Respond to questions and comments and participate in discussions. Build your own community and treat your followers as your friends by being engaged and interested.
Make your website mobile friendly
People are surfing the Internet more and more via their phones or tablets. It is therefore essential that your WordPress website is mobile accessible. If not, you will also lose the visitor very quickly. Slow load times and odd proportions of text and images are more likely to produce visitor irritation than interest. Moreover, a user-friendly website not only makes for happy visitors, Google will also reward you for this and rank your website higher in the search engine.
Check out our blog about mobile-first for more information.
Use videos on your website
Video content can make a valuable contribution to your content strategy and thus attract new visitors. Visual content can sometimes make more of an impression than textual content, and it is often better remembered by people. In addition, it also has a psychological effect: your eyes automatically focus on moving images. People often get the urge to finish the movie because of this. A piece of text is often less appealing to begin with.
Pay attention to email marketing
Perhaps now all the alarm bells are going off, because you regularly hear people complain about their overflowing mailbox. Still, it can email marketing, if you use it in the right way, a powerful method are to attract visitors. So what is the right way? Always keep in your mind that quality comes before quantity. A newsletter with contentless texts will backfire, so be creative and give people a reason to sign up for your newsletter. Make sure the newsletter contains enough links to your WordPress website so that people can can easily click through.
Advertise
It is of course the best scenario if you can get all your visitors to your website organically, but it is also not wrong to attract visitors through advertisements. You can advertise online in several ways. For example, you can use AdWords to appear at the top of Google, but you can also try to attract more visitors through promotions on social media. See which medium suits your business and your target audience.
Contact us
Visitors unfortunately do not find their way to your website by themselves. So come take action yourself and try out some of our tips! We won’t be surprised if you see an increase in your website traffic in the short term. Good luck! 🙂
If you do not see a change or increase, please contact our WordPress Specialists. There may be other problems with your website. We see this happening more often. You can reach us by starting the chat or call us at 030 20 72 488.
